‘Novelty’ Is One of the more abused text in the watch market. Basically, it’s used to explain the constant stream of latest designs and types staying made by watchmaking makes. But along with that, it conveys a way of newness and — marketing departments fervently hope — exhilaration. For example, https://www.watchesworld.com/a-guide-to-10-of-the-best-dress-watches/